MindLeaders to launch new brand identity, vision in January

Columbus, Ohio (10/11/2011)

MindLeaders-ThirdForce, a global provider of e-learning and talent management solutions, will change its official name to MindLeaders in January 2012. The change comes as part of a bold rebranding effort designed to embrace and unify a goal of “changing lives through learning” under one corporate banner.

“It’s a name that quite simply stands for world-class e-learning solutions,” MindLeaders-ThirdForce CEO, Brendan O’Sullivan, says. “I’m very proud to promote a brand and vision that encapsulate our core values of thought-leadership, innovation and passion for what we do. We’ve now established offices in the U.S., U.K., Ireland, Australia and South Africa that enable us to deliver the same quality products, solutions and excellent customer service the world over. When you have a single global team with a distinct vision, the time is right to move forward as a single brand.”

Paul MacCartney, President of MindLeaders-ThirdForce operating out of the company’s U.S. headquarters, sees the change as an opportunity to truly show the world what MindLeaders is all about.

“We’ve been building on the MindLeaders brand here in the U.S. for the past 30 years,” MacCartney says. “Whether through organizational talent management or individual e-learning, our products and solutions have helped literally millions of people to grow and develop as professionals. Having that many clients and learners in the U.S. and elsewhere around the world gives us a lot of great stories to tell, and we’re excited to finally share them on a global level with one voice.”

The official launch will take place at the Learning Technologies Conference Jan. 25-26 in London.

About MindLeaders-ThirdForce
MindLeaders provides tailored e-based solutions for development, performance and managerial challenges at the individual and corporate level. With global headquarters in Dublin, Ireland, and regional offices in London, Melbourne, and Columbus, Ohio, MindLeaders offers comprehensive e-learning services and fully integrative talent, performance and succession management resources, giving clients across a number of diverse industries the tools and support to improve efficiency, accelerate growth and foster sustained success. From more information, visit www.mindleaders.com or call 1-800-223-3732.