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MindLeaders launches rebrand at Learning Technologies exhibition

Columbus, Ohio (1/24/2012)

Global elearning and talent development company MindLeaders-ThirdForce officially launches as the single global brand MindLeaders at the Learning Technologies exhibition in Kensington Olympia this week. The rebrand brings offices in the U.S, U.K, Ireland, Australia and South Africa together under a single banner with a unified vision of “changing lives through learning.” MindLeaders has also launched a single global website to coincide with the conference.

“We are proud to be launching our global website, a new mobile site and a new vision that powerfully conveys what we do as a company,” says Janet Garcia, director of MindLeaders U.K. & International. “We’ll be talking to delegates about how our technologies change lives through learning on a daily basis and highlighting some of our most exciting growth areas for 2012.”

One of the growth areas Garcia will draw attention to is a landmark new learning product developed in collaboration with Facebook. Due for a February release, the MindLeaders Facebook Trainer for Business app educates small- and medium-sized businesses about using the social network as a marketing tool. In seminars on the exhibition floor, Janet will explain how MindLeaders overcame the challenges of developing an elearning app for a global audience on an ever-changing social platform.

Noreen Wolfe, Elearning Manager at Whitbread, a longstanding MindLeaders customer in the hospitality sector, is also speaking at the Learning Technologies Conference. Wolfe oversees online training for over 35,000 learners and Whitbread participated in a pilot to deliver the MindLeaders blended learning solution for Functional Skills as part of its Apprenticeship scheme. Her session will deal with the importance of designing context into learning and using a blended approach to the best effect.

To celebrate the rebrand, MindLeaders exhibiters will be giving away vouchers for one of its most popular courseware packages and running a competition for delegates using Twitter, LinkedIn and Youtube.

Learning Technologies 2012 takes place January 25 – 26 at Olympia 2 in London. Delegates can find the MindLeaders team at stand 77 and visit the new website at www.mindleaders.com.

Janet Garcia’s seminar takes place at 3 p.m. on January 25 in Seminar Theatre 6 and at 3:30 p.m. in Seminar Theatre 4 on the 26^th. Noreen Wolfe’s conference will speak at 2 p.m. on Wednesday January 25.